2018
Barcelona
Erotic Show

How to turn something seen as pornographic into erotic? This was the challenge we had to face for this year's Salón Erótico de Barcelona (Barcelona Erotic Show),
a show with a reputation, after 25 years, mainly associated with porn.

Since 2018, the Show wanted to mark a turning point in terms of how explicit were its contents, moving from a predominantly pornographic format to one "not just pornographic" but closer to other aspects of sex like eroticism and art.

In order to achieve this, it was decided to remove any images that especially denigrate and/or discriminate women, creating an event with sex as its main topic,
of course, but more inclusive and open to everyone.

The “Grec” (Greek in Catalan) Festival of Barcelona takes its name from The Grec Theatre of Montjuïch, an open-air theatre inaugurated during the 1929 Universal Exhibition. Becoming the main event for
the summer in the city with theatre, dance, music and circus, in 2018 celebrates its fortieth-two edition.

Under the idea of “new species” we created the 4 main images for the campaign: 4 different masks playing with the concept of new rare species that nobody has seen before.

To do so, at Lobulo Studio we decided to use ballon figures as a metaphor for a sexual encounter.
However, that is represented with no specific gender,
nor sexual orientation, nor even sex itself ... a neutral, non-aggressive environment that somehow ends up having a fetishistic point and ultimately erotic.

Although we know that the change of trend has begun,
we are conscious that the real transformation of the
Show will be a mid-long term achievement, not only in
the graphics but also in the audience perception.

This campaign was launched in September 2018 with great reception and impact on social networks.

To do so, at Lobulo Studio we decided to use ballon figures as a metaphor for a sexual encounter.
However, that is represented with no specific gender, nor sexual orientation, nor even sex itself ... a neutral, non-aggressive environment that somehow ends up having a fetishistic point and ultimately erotic.

Although we know that the change of trend has begun, we are conscious that the real transformation of the Show will be a mid-long term achievement, not only in the graphics but also in the audience perception.

This campaign was launched in September 2018 with great reception and impact on social networks.

erotico_1600_1
erotico_1600_2

Credits:

Client: Salón Erótico Barcelona
Art Direction and making: Lobulo

Photography: Lobulo
Special thanks to: Erotic.cat 

Lobulo Studio © London — hello@lobulostudio.com

Lobulo Studio © London — design@lobulodesign.com


New Business US — Ben Ardittiben@reach.tv

New Business US — Ben Ardittiben@reach.tv