OFFF Festival welcomes offline/online designers, motion designers, thinkers, sound designers, graphic designers, theorists, developers, professionals, students… who are eager to learn to participate and get inspired in a three-day journey of conferences, workshops, activities and performances.
We were commissioned to deliver the all the visuals –graphics and animations– for the OFFF festival edition that took place in Mexico in 2015.
The subject for the campaign was based on the two parts of the brain and creativity: one rational, the other one irrational. Thus we showed one head divided on two sides, one realistic and the other one quite abstract.
We used pearl white for the head and a splash of liquid paint so we played with the fragility of art and how it can be destroyed easily.
Client: Offf Festival
Art Direction and making: Lobulo
Video: Alex Sans
Photography: Alex Sans & Lobulo
Thanks to: Hamill Industries