Different is Better


Guillermo Torres an art director from Barcelona and Dimitri Daniloff photographer contacted me this
time to work on a new idea for the Global campaign
of Lenovo. Different is better.

They had an idea of VR video games on real live as
the new Motorola phone have great features on this technology. So why not create an entire video game scene and build it for real?

More than 3.000 handmade cubes to create this crazy scene based on the old 8bit video games from the 80’s. Hours and hours of work till the greatest Dimitri Daniloff did the magic touch.

Capturing the exact moment when the BMX rider kill the octopus from the last stage of the video game. Great time working with these two masters.


Here you can see the making of for all the Global campaign, feauturing works from Vimod as the mirrors sculptures.
Many thanks for all the people involved on this amazing project, Lenovo and FutureBrand that trust on us to create everything from a setch.



Client: Lenovo
Agency: FutureBrand
Art Direction: Guillermo Torres

Photography and Film: Dimitri Daniloff
Installation & Set Design: Lobulo
Post-Production: Florent Bastide


Lobulo Studio © London — hello@lobulostudio.com

Lobulo Studio © London — design@lobulodesign.com

New Business US — Ben Ardittiben@reach.tv

New Business US — Ben Ardittiben@reach.tv