Grec
Festival

The “Grec” (Greek in Catalan) Festival of Barcelona takes its name from The Grec Theatre of Montjuïch, an open-air theatre inaugurated during the 1929 Universal Exhibition. Becoming the main event for
the summer in the city with theatre, dance, music
and circus, in 2018 celebrates its fortieth-two edition.

Under the idea of “new species” we created the 4 main images for the campaign: 4 different masks playing with the concept of new rare species that nobody has seen before.

The “Grec” (Greek in Catalan) Festival of Barcelona takes its name from The Grec Theatre of Montjuïch, an open-air theatre inaugurated during the 1929 Universal Exhibition. Becoming the main event for
the summer in the city with theatre, dance, music and circus, in 2018 celebrates its fortieth-two edition.

Under the idea of “new species” we created the 4 main images for the campaign: 4 different masks playing with the concept of new rare species that nobody has seen before.

Instead of causing bemusement they bring colour, joy and readiness to discover, the same feelings anybody can experience with the programme for this year’s edition.

The Grec Festival campaign was launched in May 2018 across different local media channels including banners, public transport, television and social media.

Credits:

Client: Festival Grec
Agency: Make it GAS
Producer: Meri Tuñí

Art Direction & making: Lobulo
Photography: Javier Tles
Photo Assistant: Maria Medina

Models:
Julia - Green Background
Vig - Blue Background

Filipe - Red Background
Hannaliis - Orange Background 

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New Business US — Ben Ardittiben@reach.tv