After working with CocaCola on some other projects before, we were contacted by the team in charge of
the new Fanta global rebranding. Their brief was creating an eye-catching poster for the launch in the market of both: the new logo and bottle design. We got inspiration from the new twisted-shaped bottle so we played with
the orange peel and the juice explosion. By this way
we focused the key message on the flavour and colour
of real fruit.
Fresh, energetic and very powerful. The new poster was a nice chance to play with the new logo made of paper, using different techniques and mixing materials.
The result was a cute handmade orange character inviting Fanta customer's enjoy their favourite drink more than ever!
Art Direction and making: Lobulo
Special thanks to: Dimitri Daniloff