Coca-Cola Mashup

coke_logo_50

For 100 years, the Coca-Cola bottle has served as
a muse for a who’s-who list of designers and artists –
from Andy Warhol to Marc Jacobs. And, as an innovative crowdsourcing project has revealed over the last year,
the iconic packaging design continues to serve as
a canvas for creativity and inspire talented minds
across all disciplines. Coca-Cola challenged artists, designers and illustrators around the world to recreate
and reimagine vintage Coca-Cola bottle imagery

and iconography using only three colors: Coke Red, black&white.

For 100 years, the Coca-Cola bottle has served as a muse for a who’s-who list of designers and artists – from Andy Warhol to Marc Jacobs. And, as an innovative crowdsourcing project has revealed over the last year, the iconic packaging design continues to serve as a canvas for creativity and inspire talented minds across all disciplines. Coca-Cola challenged artists, designers and illustrators around the world to recreate and reimagine vintage Coca-Cola bottle imagery and iconography using only three colors: Coke Red, black&white.

More than 130 artists from 15 countries, among the ones our studio was selected, responded with 250-plus pieces for the #MashupCoke project.

We created 2 pieces to picture our idea of what Coca-Cola means after 100 years with us. The first concept was a gigantic 2,5m sculpture where the iconic bottle shape was made with silver paper aluminium polygonal parts.
A massive red heart came out from inside the bottle like an explosion, showing how big the love for the brand is compared to the size of a 330ml container.

More than 130 artists from 15 countries, among the ones our studio was selected, responded with 250-plus pieces for the #MashupCoke project.

We created 2 pieces to picture our idea of what Coca-Cola means after 100 years with us. The first concept was a gigantic 2,5m sculpture where the iconic bottle shape was made with silver paper aluminium polygonal parts. A massive red heart came out from inside the bottle like an explosion, showing how big the love for the brand is compared to the size of a 330ml container.

coke-gif2

Coca-Cola Book

Our second piece was an all red terrain-like sculpture
again shaping the Coca-Cola iconic bottle.
The key for this second approach was pointing out the different shades of love the brand has between
their consumers.

We played with the light so it had 
an expanding effect.

With this project our studio appeared both in the
video campaign Coca-Cola released and in the book they published to commemorate this 100th anniversary.

Coca-Cola Book

Our second piece was an all red terrain-like sculpture again shaping the Coca-Cola iconic bottle. The key for this second approach was pointing out the different shades of love the brand has between their consumers.

We played with the light so it had an expanding effect.

With this project our studio appeared both in the video campaign Coca-Cola released and in the book they published to commemorate this 100th anniversary.

coke_1600

Credits:

Client: Cocacola
Art Direction and making: Lobulo
Photography: Lobulo

Lobulo Studio © London — hello@lobulostudio.com

Lobulo Studio © London — design@lobulodesign.com


New Business US — Ben Ardittiben@reach.tv

New Business US — Ben Ardittiben@reach.tv