Berlin Guide

As they say it’s not always what you say but the story behind. This became our goal when we got the order
to illustrate some articles for the Berlin guide, so we decided to create distinctive characters (and fruits!)
for showing family issues and daily life problems in
the city. The aim was raising awareness within Berlin’s inhabitants about taking care of senior citizens or clearing pet poops from the pavement when taking
them for a walk, among other examples.

As they say it’s not always what you say but the story behind. This became our goal when we got the order to illustrate some articles for the Berlin guide, so we decided to create distinctive characters (and fruits!) for showing family issues and daily life problems in the city. The aim was raising awareness within Berlin’s inhabitants about taking care of senior citizens or clearing pet poops from the pavement when taking them for a walk, among other examples.

This campaing was set up in different stages so we had to give continuity over the time it remained live to the stories and characters. The positive atmosphere along all the pieces helped to reach a significant change on some behaviours so Berlin turned in an even better place to live.

This campaing was set up in different stages so we had to give continuity over the time it remained live to the stories and characters. The positive atmosphere along all the pieces helped to reach a significant change on some behaviours so Berlin turned in an even better place to live.

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Credits:

Client: Berlin Guide
Art Direction and making: Lobulo
Photography: Lobulo

Lobulo Studio © London — hello@lobulostudio.com

Lobulo Studio © London — design@lobulodesign.com


New Business US — Ben Ardittiben@reach.tv

New Business US — Ben Ardittiben@reach.tv